Your conduit to emerging demand.
What if you could touch alternative, independent, and emerging retail channels by the pallet instead of the case? That's where we come in.
About
Complementary Fulfillment isn't just a name — it's the mission. We focus on alternative, emerging, and independent channels so you don't have to, simplifying how brands access and grow within new marketplaces. We serve as a trusted brokerage partner, managing the connections, negotiations, and fulfillment channels that unlock new revenue streams.
Our values
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Opportunity
We open doors to channels others overlook.
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Expertise
We navigate complex, evolving marketplaces with precision and care.
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Efficiency
We streamline every step to maximize value and minimize friction.
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Integrity
We build long-term relationships grounded in trust and reliability.
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Consistency
We show up, follow through, and deliver results our partners can count on.
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Trust
We act transparently and honor every commitment we make.
Leadership
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Turner Cobden — Founder
Turner grew a small online retailer from under $1M to more than $47M in annual e-commerce sales, building a top-50 marketplace seller across Amazon, eBay, and Walmart. He is the co-founder of Acktify, which provides turnkey direct-to-consumer fulfillment infrastructure to regional distributors.
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Jeff Kolb — Co-Founder
Jeff has more than 25 years of experience in retail and e-commerce technology. After a first career in retail, he founded a technology consulting firm and later served as Head of Product Management at an order management SaaS company.
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Sam Roberts — Strategy
Sam is an e-commerce and retail leader with a decade of experience across buying, brand management, and distribution at Walmart eCommerce, AeroGrow International, and McClatchy Retail Network. In 2021 he founded SellOnRetail Consulting to help brands drive profitable growth on Amazon, Walmart, Wayfair, and other platforms.
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Kevin Nemetz — Advisor
Kevin has more than 35 years of CPG leadership experience, with executive roles at P&G, Ralston, Dean Foods, SPINS, and Compass Marketing, plus consulting at PwC. He currently advises companies through his firm Nempathy Solutions LLC and serves on advisory boards.
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Ryan Iinuma — Operations
Ryan has more than 20 years of entrepreneurial experience as an operations and management expert across e-commerce, healthcare, and SaaS. At Complementary Fulfillment, he leads Operations, pushing organizations to improve performance through process analysis and strategic management.
Contact
Tell us about your brand and the channels you're trying to reach. We'll get back to you.